Narrative Partners with Killi to Deliver a Comprehensive Set of Customer-Approved Personal Data that Includes Compensation for the Consumer
Killi’s Fair-Trade Data(TM) Solution on the Narrative Platform Will Use First-Party Compliant Data that Compensates the Consumer to Deliver a Robust View of Current and Potential Consumers for Marketers
New York, New York–(Newsfile Corp. – November 23, 2020) – Killi Ltd. (TSXV: MYID) (OTCQB: MYIDF), a global leader in data and consumer privacy announced today they are partnering with Narrative, the enterprise data streaming company to bring first-party, compliant data sets to customers committed to the innovative and ethical use of personal data sets.
The partnership will give customers direct access via the Narrative data streaming platform to Killi’s Fair-Trade DataTM solution containing comprehensive consumer-approved personal information. As part of its Fair-Trade DataTM solution, Killi provides consumers direct compensation via a market-first weekly paycheck for the use of the personal data they are willing to share with marketers.
“For Narrative users and data buyers, creating innovative data sets that deliver a deep, real-time understanding of what is important to consumers, while including consumers in the transaction, is a home run for marketers,” said Nick Jordan, founder, and chief executive officer of Narrative. “This partnership with Killi will allow us to deliver precise, intimate data sets that our users won’t see from any other data providers.”
In addition to the Fair-Trade DataTM solution, Killi helps companies prepare for expected iOS 14 privacy changes and the future obsolescence of cookies by offering pre-packaged Mobile Ad IDs (MAID)-email-unique ID pairings with additional data parameters to fuel brands’ marketing efforts.
“One of the things lacking in the data marketplace today is consumer inclusion in the sharing and compensation of personal information. Today, we feel that we are delivering on these fronts,” said Neil Sweeney, founder and chief executive officer of Killi. “Our premier partnership with Narrative will allow us to give marketing professionals who believe in the responsible use of personal consumer information greater access to our innovative first-party compliant data sets that have scale as well as international coverage.”
To learn more details about the Narrative/Killi partnership or schedule a demo, please visit https://www.narrative.io/data-partners/killi.
Narrative operates a data streaming platform that centralizes and simplifies the buying and selling of data with both software and a raw data marketplace. Innovative brands, data platforms, and direct-to-consumer companies leverage Narrative’s technology to fuel powerful data strategies, build data monetization businesses, power growth marketing, and inform product development. Narrative’s raw data marketplace gives companies access to unprecedented scale, transparency, precision, and optionality to transform their business. Founded in 2016, Narrative is a private company operating in New York City and San Francisco.
Killi is a consumer privacy ecosystem that aims to put people back in control of their data. Killi allows consumers to take back control of their consumer data from those who have been collecting it and selling it unbeknownst to them. Available on iOS, Android, as well as the web, Killi is available internationally. With Killi, consumers can opt-in and link specific personal information from various financial and social accounts that they would like to put under their control and share with companies and be compensated directly in the form of cash for its use.
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Forward-Looking and Other Cautionary Statements
This news release may contain “forward-looking statements” within the meaning of applicable securities laws, including, but not limited to, the Company’s strategic plans for the rest of 2020. Forward-looking statements may generally be identified by the use of the words “anticipates,” “expects,” “intends,” “plans,” “should,” “could,” “would,” “may,” “will,” “believes,” “estimates,” “potential,” “target,” or “continue” and variations or similar expressions. These statements are based upon the current expectations and beliefs of management. They are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to: timing and/or amounts with regards to the weekly payments to users may change; partnership risks; type of audience segments available to client; rarity of datasets Killi can provide that cannot be replicated by other data providers; extensiveness of scale and international coverage; the uncertainty surrounding the spread of COVID-19 and the impact it will have on the Company’s operations and economic activity in general; and the risks and uncertainties discussed in our most recent annual and quarterly reports filed with the Canadian securities regulators and available on the Company’s profile on SEDAR at www.sedar.com, which risks and uncertainties are incorporated herein by reference. Readers are cautioned not to place undue reliance on forward-looking statements. Except as required by law, the Company does not intend and undertakes no obligation to update any forward-looking statements to reflect, in particular, new information or future events.
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